[ Project Goals ] Build a Shopify store that does three things simultaneously — communicate a science-backed skincare routine clearly, convert a mobile-first audience efficiently, and stay easy for a small founding team to manage and scale without a developer on call.
[ Project Scope ]
We customised and extended a Shopify 2.0 theme with a bespoke section library and custom templates, focused on clarity, speed, and long-term scalability.
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Information architecture and navigation to support discovery (routine, science, story, journal, FAQ)
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Homepage experience that explains the two-step system quickly and confidently
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Shopify 2.0 theme build with reusable sections and clean content blocks
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Product page layouts for Sidekick Serum and Hero Hydrator, designed for clarity and conversion
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Collection and merchandising structure for a tight catalog (with room to grow)
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Performance-minded implementation for a fast, mobile-first experience
[ Challenges ]
Stoke has real technical depth (microbiome, fermentation, efficacy), but the user journey must still feel simple and confident.
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001Explain the science without overwhelming
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002Make a two-product catalog feel premium, not small
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003Turn a routine into a conversion system
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004Build for speed and editorial quality simultaneously
[ Results ] A Shopify store built around a single insight — that a customer who understands the routine before they reach the product page will convert faster and with more confidence. Here's what that produced.
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01Two-step system clarity
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02Conversion-friendly product pages
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03Scalable Shopify architecture
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04Premium aesthetic at performance speed
"Love this team - have had multiple engagements now and they are always super responsive and deliver great work"
[ Jane L., Founder of Stoke Skincare ]
