[ services ]
04
Optimisation & Support
Ongoing technical SEO, Core Web Vitals, CRO, and site maintenance — delivered through a calm, structured monthly cadence.
We manage the fixes, ship the improvements, and keep your site performing at its best long after launch.
Launch is not the finish line.
Most sites plateau — or quietly decline — once the build agency moves on. Performance drifts, technical issues accumulate, and the improvements that would compound into real growth never get prioritised.
Our Optimisation & Support retainers are built for brands that want a senior team working on their site every month — not a ticket system and a junior developer.
[ What we deliver ]
Monthly roadmap with 30/60/90-day priorities
Core Web Vitals monitoring and improvements (LCP, INP, CLS)
Technical SEO — crawl health, indexation, schema, canonicals
Site speed audits and performance engineering
Google Search Console and Analytics monitoring
GA4 and Tag Manager setup, dashboards, and reporting
CRO — user behaviour analysis, A/B testing, conversion copy
UX refinements and page-level improvement sprints
Shopify theme maintenance and feature releases
New section and template development
Support requests and proactive QA
Monthly performance report and roadmap review
*Retainers are scoped to your site's needs and output volume. We can start with a focused technical brief or a broader monthly partnership — we'll define the right scope together.
[ why create circus ]
One team, end to end
The same people who understand your brand, your build, and your customers are the ones making the improvements. No briefing a new team every month. No context lost in handoffs.
Structured, not reactive
We work from a prioritised roadmap — not a support queue. Every month has a clear focus, a set of deliverables, and a review so you always know what improved and why.
Design and development together
Most optimisation retainers are either design or development — not both. Ours spans the full stack, so a CRO insight leads directly to a design change that leads directly to a built and tested improvement, without gaps or delays.
[ optimisation & support projects ]
[ Your questions, answered ]
FAQs
What does an optimisation retainer actually include?
It depends on what your site needs most — which is why we start every retainer with a discovery audit before defining the scope. At its core, a retainer covers a prioritised monthly roadmap, Core Web Vitals monitoring and improvements, technical SEO fixes, GA4 and Search Console reporting, and CRO work based on real user behaviour data. For Shopify clients, it also covers theme maintenance, new section development, and app and integration management. We define exactly what's included — and what isn't — before the retainer starts. No vague "up to X hours" that disappear on tasks you didn't know were happening.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google's three performance metrics for measuring how a page feels to use: Largest Contentful Paint (LCP) measures loading speed, Interaction to Next Paint (INP) measures responsiveness, and Cumulative Layout Shift (CLS) measures visual stability. Google uses these as ranking signals — a slow, unstable page is ranked lower than a fast, smooth one with equivalent content. For e-commerce brands in competitive markets like Dubai and the UAE, where ad spend is high and organic rankings matter, a poor Core Web Vitals score directly costs money. We monitor, diagnose, and fix Core Web Vitals issues as a standard part of every optimisation retainer.
What is CRO and how does it help my business?
CRO — Conversion Rate Optimisation — is the discipline of increasing the percentage of visitors who take the action you want, whether that's a purchase, an enquiry, a sign-up, or a booking. Rather than spending more to get more traffic, CRO makes your existing traffic work harder. A 1% lift in conversion rate on a Shopify store doing 10,000 sessions a month is a meaningful revenue increase with no additional ad spend. We approach CRO through a combination of quantitative data (GA4, heatmaps, session recordings) and qualitative insight (UX review, copy analysis, user journey mapping) — identifying where people drop off and testing improvements systematically.
How is this different from a one-off SEO audit?
A one-off audit tells you what's wrong. A retainer fixes it — and keeps it fixed as the site evolves. Technical issues don't stay solved. New pages introduce new problems. Plugin updates break things. Google algorithm changes shift what matters. A site that passes a technical audit in January can have significant new issues by April without anyone noticing. Our retainers include ongoing monitoring so issues are caught and addressed before they affect rankings or conversion — not discovered six months later when traffic has already dropped.
Do you work with Shopify stores specifically?
Yes — Shopify optimisation is a significant part of our retainer work. We cover Core Web Vitals improvements within Shopify's architecture, theme maintenance and feature development, app setup and integration management, technical SEO foundations (schema, canonicals, sitemap), and CRO across product pages, collection pages, cart, and checkout. For e-commerce brands in Dubai and the UAE scaling across the GCC, keeping the Shopify experience fast, clean, and conversion-optimised month after month is exactly what our retainers are designed to do.
Still have a question?
Contact us or schedule your consultation.
Branding & Identity
[ Brand identity that shapes how people see you ]
[ What we deliver ]
Brand strategy and positioning
Mission, vision and value definition
Competitive and market analysis
Target audience personas
Rebranding and brand refresh
Brand guidelines
Logo and icon system design
Custom typography systems
Brand colour architecture
Visual identity system
Corporate stationery design
Packaging design
Web Design
[ Web design that turns attention into action ]
[ What we deliver ]
Discovery and positioning alignment
UX research (lightweight or deep)
Information architecture
Wireframes and conversion flows
UI design and component system
Page design for key templates
Bilingual UX support
Design QA support
Web Development
[ Web development built for performance and scale ]
[ What we deliver ]
Shopify development
Headless builds
WordPress development
CRM, payments, integrations
Accessibility and structured data
QA and cross-browser testing
SEO-friendly markup
Metafields and content structure
Marketing
[ Marketing that connects sharp creative with real performance ]
[ What we deliver ]
Positioning alignment
Messaging and offer clarity
Content pillars
Creative direction
Landing pages for paid traffic
Social and content design systems
SEO content strategy and briefs
Analytics and tracking setup