What are Tags on Shopify?
Your Shopify store works a little like your home: everything needs to be organized so products, orders, customers, and content are easy to manage. When your business is small, you may only have a few products. But as your store grows, you might need to manage hundreds of products, product variations, orders, and customer records.
Shopify gives store owners several tools to keep everything organized. One of those tools is tags. Tags help you sort products, orders, customers, blog posts, transfers, and other store details so you can find, filter, and manage information more easily.
If you run a Shopify store, it is useful to understand what tags are, how to create them, and how they can help you manage your store more efficiently.
What are tags in Shopify?
Tags in Shopify are custom labels that you can add to products, customers, orders, draft orders, transfers, and blog posts. They help you organize store data and find specific items faster. Shopify tags should not be confused with SKUs, which are product-specific inventory identifiers.
You can add multiple tags to the same item. For example, you might tag a customer as VIP, an order as Urgent, or a product as Summer Collection. These tags can then be used to filter information inside your Shopify admin.
Tags can also help organize products for customers when used carefully in collections, search filters, or store navigation.
Types of tags in Shopify
Shopify lets you create tags for several parts of your store.
Product tags
Product tags help you group products into different categories or collections. For example, you might use tags such as New Arrival, Sale, Organic, or Winter Collection.
Order tags
Order tags help you organize and prioritize orders. You can tag orders as Urgent, Reviewed, Fraud Check, or Wholesale depending on your workflow.
Blog post tags
If your Shopify store has a blog, tags can help organize blog posts by topic. This makes it easier for visitors to browse related content.
Customer tags
Customer tags help you segment your audience. You might tag customers as VIP, Wholesale, Repeat Buyer, or Inactive.
Transfer tags
Transfer tags help manage incoming inventory. For example, you can use tags such as Urgent, Recurring, or Supplier A to keep inventory transfers organized.
When to use tags in Shopify
Shopify tags can be used in many different areas of your business. They are especially useful when your store grows and you need a faster way to filter, segment, and manage information.
Store operations
Tags can help you run your store more smoothly by organizing products, customers, and orders. For example, you can use tags to filter orders that need special attention or to identify products that should be hidden when out of stock.
You can also use tags as part of automated workflows, such as sending follow-up emails to customers after they purchase a specific type of product.
Rewards and loyalty
Customer tags can support loyalty programs and customer segmentation. For example, you can tag repeat buyers or VIP customers and send them exclusive offers, early access promotions, or end-of-season sale notifications.
Shipping and fulfillment
Order tags can help with fulfillment workflows. You can create tags based on delivery dates, fulfillment locations, shipping methods, or special handling requirements.
For example, you might use tags such as Express Shipping, Local Pickup, or Partially Fulfilled to make order processing clearer for your team.
Customer data
Tags help you organize customer information and build useful audience segments. For example, you can tag customers based on purchase behavior, location, interests, or order history.
This makes it easier to target the right customers with the right message when running campaigns or building email flows.
Marketing
Tags can support marketing by helping you create customer segments, organize blog content, and build more relevant product collections. You can also use tags to trigger emails, organize campaigns, or create more personalized customer experiences.
Shopify tags and SEO
Tags are mainly an organization tool, but they can indirectly support Shopify SEO by improving store structure and product discoverability. When used properly, tags can help customers filter products and find what they are looking for more easily.
However, tags should be used carefully. Too many thin tag pages or duplicate filtered pages can create SEO issues if they are indexed unnecessarily.
How to create tags in Shopify
Creating tags in Shopify is simple. You can add tags to products, orders, customers, transfers, draft orders, and blog posts from the relevant detail page.
1. Open the item you want to tag: Go to the product, customer, order, draft order, transfer, or blog post in your Shopify admin.
2. Find the tags section: Look for the Tags section on the details page.
3. Add your tag: Enter a new tag name or select an existing tag from the list.
4. Save your changes: Click Save. If you entered a new tag, Shopify will save it for future use.
How to remove Shopify tags
You can also remove a tag from a product, order, customer, blog post, draft order, or transfer whenever it is no longer needed.
1. Open the item: Go to the specific product, order, customer, transfer, draft order, or blog post in Shopify.
2. Find the tag: Locate the tag you want to remove in the tags section.
3. Remove the tag: Click the X next to the tag.
4. Save your changes: Click Save. This removes the tag from that specific item only.
Conclusion
Tags are one of Shopify’s most useful organization features. They help merchants manage products, customers, orders, blog posts, transfers, and workflows more efficiently.
Used well, Shopify tags can save time, improve store operations, support marketing campaigns, simplify shipping and fulfillment, and help you better understand your customers. As your Shopify store grows, a clear tagging system can make your store much easier to manage.