How to add reviews to Shopify

Do you know what makes the difference between you and your competitors who sell online? Customer opinions. In this article, we will look at how to add reviews to Shopify, one of the most used e-commerce platforms, since it allows you to create your own online store with just a few clicks.

You can have the best products or offer the best services in the business, but only your customers can test and confirm it. How? With reviews, which have become fundamental in the world of e-commerce.

How To Add Reviews To Shopify

First, you need to download and integrate one of the review apps available for Shopify. You can choose one directly from the Shopify App Store.

After downloading the app, follow the onboarding process, which usually gives you helpful guidance on setup and use. Most apps come with automatic integration options that help you add reviews to your store without manually editing too much code.

It is assumed that you already have a site built with Shopify. If not, you can start building one to take advantage of the platform’s features, including the ability to manage e-commerce reviews properly.

How you add comments to your Shopify e-commerce site largely depends on the theme you are using.

For a sectioned theme

• Go to Online Store > Themes.
• Choose your preferred theme and select Actions.
• Choose Edit code, and in the Sections folder, click on product-template.liquid.

Choose where you want the reviews to display, then paste this code:

{{ product.metafields.spr.reviews }}

• Click Save for the changes to take effect.

For a non-sectioned theme

For a non-sectioned theme, follow the first two steps listed above, and then:

• Select Edit code.
• Select the relevant .liquid template in the Templates folder.
• Choose where you want the reviews to display on your product page, then paste the following code:

{{ product.metafields.spr.reviews }}

• Click Save for the changes to take effect fully.

Recommended Review Apps

There are currently many review apps in the Shopify App Store, and it can be difficult to select one that suits your needs. At Create Circus, there are a few selected options that we like to use and recommend checking out.

• Judge.me – Used often by our team, Judge.me has an excellent free plan with great customer support. It is perfect for getting started, with benefits such as photo reviews and SEO snippets. Paid plans cost as little as $15 a month and include added benefits such as Google Shopping integration.
• Loox Product Reviews – Loox Product Reviews is used by thousands of stores across the world and is a popular option for stores that want to use photos in their reviews. Loox also offers advanced display options, including galleries and grids, which can help boost your conversion rate. Pricing starts at $9.99 per month, and Loox offers a 14-day free trial.
• Yotpo – Yotpo offers strong solutions for fast and efficient review collection, including automated email and SMS review requests and an official partnership with Google. There is a free plan available, with other plans ranging from $15 per month up to $49 per month depending on your requirements.

Why Is It Important To Get Reviews?

Let’s suppose that your competitor guarantees the shipment of an item within two days, even if they already know they can’t keep that promise. In this way, they convince many buyers to purchase from them, attracted by the promise of receiving the product quickly.

Consumers realize that it is a false promise only when the item arrives after four or five days, or even weeks. However, the game is not worth the candle, as consumers have a powerful weapon to protect their interests: reviews. In this case, those reviews will likely be negative.

The situation changes completely if you indicate a realistic delivery time, such as three to four working days, and keep your promise. Customers will be satisfied and will not feel cheated, so they will be more likely to leave a positive review that helps increase the reputation of your site.

Before purchasing a product, almost all users read reviews from previous customers. Of course, the more positive reviews there are, the greater the chance that your conversion rate will increase.

Do not delete negative comments unless they are offensive. Otherwise, users may think you used a program to create fake Shopify reviews. Having a 100% positive review rate can look suspicious. Instead, respond to negative reviews and use them to understand which issues need to be resolved.

Shopify Reviews: How to Get Them?

To get reviews on Shopify products, you can use one of the review apps available in the Shopify App Store. There are also several best practices that allow you to encourage your customers to leave reviews. Here are the nudges to use for your business:

• Give your customers more options to add Shopify reviews.
• Give extra motivation to leave reviews.
• Always say thank you.
• Use polls.
• Use real customer and product images.

You certainly can’t control what your customers will say, but you can influence the number of reviews released about your brand. This can improve trust, support your Google visibility, and strengthen your overall online reputation.

In summary, you need to leverage all your channels, giving customers the ability to leave reviews wherever it makes sense. Ensure that the procedures for leaving reviews are as short as possible, avoiding unnecessary steps that could discourage the user.

Make sure the reviews are truthful by asking your users to post product photos if necessary. Surveys are the ideal solution to encourage less active customers, while storytelling is a creative alternative for generating original reviews.

Looking for more ways to improve your Shopify store? Create Circus also recently posted a guide on adding shipping to your Shopify store.