How to Find The Facebook Pixel

Facebook attracts billions of active users every month. It is one of the most popular social networks in the world and a powerful marketing space for increasing sales. Today, most brands are present on Facebook, so it is important to differentiate yourself and promote your content effectively. But if you want to run Facebook advertising and get measurable results, you need the pixel.

How does Facebook manage to show you ads for a product you viewed on an e-commerce site just a few hours earlier? That is possible thanks to Facebook’s tracking pixel. This powerful tool has many advantages and can be extremely useful during your Facebook Ads campaigns.

What is the Facebook Pixel?

A pixel is a small piece of JavaScript code that you place on the pages of your website. It works as an analytics tool that helps you track visitors and understand what actions they take on your site, such as which pages they visit, whether they make purchases, or whether they complete other important actions.

With the Facebook pixel, you can:

• Track cross-device conversions from your Facebook ads.
• Optimize ad delivery.
• Target qualified audiences.
• Serve ads to new audiences.
• Collect website traffic data to measure the effectiveness of your advertising.
• Track conversions from your Facebook ads.

The pixel records specific actions carried out by visitors to your website after they have seen one of your advertisements on Facebook. These actions can include:

• Making a purchase.
• Viewing a product page.
• Subscribing to a newsletter.
• Using site search.
• Adding a product to the cart.

The pixel reports this information to Events Manager across desktop, phone, and tablet activity. Thanks to this, you can understand whether your advertisements are effective and create targeted ads based on the actions people take on your site. The more traffic your website receives, the more useful the pixel data becomes.

With this information, you can optimize your campaigns for people who are more likely to take action. You can also retarget people who have already visited your site by creating audiences based on the pages they viewed. These are called custom audiences.

Retargeting helps you improve conversions by showing ads to people who have already interacted with your website and are therefore more likely to convert.

The possibilities for retargeting are very wide. For example, you can target ads to people who visited a specific blog post, viewed a product page but did not purchase, or added a product to the cart without completing the checkout.

Finally, the pixel helps you learn more about your website traffic. Similar to Google Analytics, the pixel gives you useful statistics about how people use your website. You can collect traffic data and review it through the analytics tools available in Ads Manager.

How to Find the Facebook Pixel

Note: If you have already installed the pixel on your site, you can skip this section and go directly to the section about events.

1. Open Events Manager: To use the Facebook pixel, you first need to create a tracking code. Open Facebook Events Manager and start the process for tracking website activity.

2. Create your pixel: Specify the name of your pixel. You can also add your website URL if you want, although this step is optional. Then continue to create the pixel.

3. Copy your pixel ID: Once your pixel is created, you can find your pixel ID in Facebook Events Manager. It is a long string of numbers linked to your site. You can copy it to your clipboard and use it during installation.

That’s it. Your pixel has been created and is ready to be installed on your website so it can start collecting data.

How to Install the Facebook Pixel

Facebook provides the pixel code that needs to be placed on the pages of your website. This may seem complicated at first, especially if you are not familiar with code, but the installation process is usually simple and accessible.

1. Go to Ads Manager

Before installing the pixel, go to Ads Manager. From there, open the relevant tools and find the pixel section under the measurement or events tools.

2. Create a Pixel and Give It a Name

Click Create a Pixel. In the pop-up window, Facebook may automatically assign a name to your pixel, but you can rename it. You can also add your website URL if you want. Then click Create.

Don’t worry if you make a mistake with the name. You can edit your pixel later and update it.

3. Install the Pixel Code on Your Website

Once you have created your Facebook pixel, you need to add it to your website. There are three main options:

• Use an integration or tag manager: Choose the CMS or platform you use, such as WordPress, Wix, Shopify, Magento, or Squarespace. Facebook will guide you through the installation process.
• Install the code manually: Copy and paste the pixel code directly into your website. Facebook provides step-by-step instructions, but this option is better suited to users with some development experience.
• Ask a developer: If you are not comfortable working with code, you can ask a developer to install the pixel for you.

4. Check That Your Pixel Is Installed Correctly

To check that your Facebook pixel is working properly, go to Ads Manager and open the pixel section. If the status is shown as Active, your code has been successfully installed.

Be aware that it can take up to 20 minutes for the status to update after the pixel is installed.

If the pixel status continues to show No activity yet, use Meta Pixel Helper, a browser extension that helps you test and troubleshoot your pixel setup.