Adding social share buttons to Shopify

Shopify is one of the best e-commerce website builders, offering a complete online store building platform. You can use it to sell products online via desktop, mobile, online marketplaces, and social media. Optimizing your Shopify e-commerce store is vital if you want to attract more buyers, and one of the easiest ways to do this is by adding social share buttons.

Allowing users to share posts they find interesting is fundamental if you want your content to reach a wider audience. Adding social share buttons to your Shopify blog or product pages makes this much easier. You do not need to add a button for every social network. Choose the platforms that best suit your e-commerce audience. Facebook, X/Twitter, Pinterest, and sometimes Instagram are usually enough.

This step-by-step guide walks you through how to add social share buttons to a Shopify store.

Adding Social Share Buttons to Shopify

There are several ways you can add social share buttons to Shopify, but the two most common methods are: using a Shopify app or adding buttons manually to your theme.

The Simple Way

The simplest option is to use a Shopify app or a theme that already includes social sharing functionality. Visit the Shopify App Store and search for social share button apps.

You can also check whether your current theme already supports social sharing. Open your theme settings and look through the homepage, header, footer, product page, blog post, or sidebar settings. Some Shopify themes include built-in social sharing options that can be enabled without editing code.

The Improved but More Technical Way

You can also add social sharing buttons manually to your preferred Shopify theme. Some social networking platforms provide ready-to-use button code, or you can upload your own icons and link them to the correct social sharing URLs.

1. Log in to Shopify: Open your Shopify admin dashboard.

2. Open your theme settings: Go to Online Store → Themes.

3. Edit your theme code: Find your active theme, click Actions, then select Edit code.

4. Open the assets folder: In the code editor, open the Assets folder.

5. Add a new asset: Scroll until you find Add a new asset.

6. Upload your icon: Choose the social media icon file you want to use and click Upload asset.

7. Add the button code: After uploading the icon, you need to add code to display it in your theme.

To include the code, open the file where you want the button to appear. In many older Shopify themes, this may be theme.liquid, but in newer themes it may be a section or snippet file such as the product template, article template, footer, or main blog post section.

A simple example for linking to a Twitter/X profile could look like this:

{{ 'my-twitter-button.png' | asset_url | img_tag | link_to: 'https://twitter.com/abcd', 'Follow me on Twitter' }}

The same approach can be used for Pinterest, Facebook, and other social networking platforms. Once you are done, click Save for the changes to take effect.

How Social Sharing Can Help Your Shopify Store

Social media gives e-commerce businesses an opportunity to reach people beyond their own website. When visitors share your products, blog posts, or collections, your store can be introduced to new potential customers without relying only on paid ads or search traffic.

A successful e-commerce store is not only about content. You also need to create contact with users and give them a simple way to bring others to your business.

One of the main benefits of social sharing is accessibility. If you run your business online, social sharing can help increase traffic by making it easier for visitors to share your store with their own networks. By adding social sharing buttons to your Shopify store, you increase the chances of your content being seen by more potential buyers.

If you expect high levels of traffic from platforms such as Facebook, it is also important to make sure your Facebook Pixel is set up correctly. Follow this guide to learn how to add a Facebook Pixel to your Shopify store.

Optimise Your Social Sharing and SEO with Create Circus

Create Circus are experts at social sharing and SEO on Shopify. To make sure you are getting the most value out of your Shopify website, contact the certified Shopify experts at Create Circus.

Our team of programmers, graphic designers, and SEO specialists can help improve your site’s UX design, performance, SEO, and more.

We will help widen your sales funnel so it can work at full capacity, leaving you free to focus on your product. Ready to collaborate? Schedule a call with us today.