Tips for Designing your Shopify Store

Designing your store is so much more than just creating a beautiful website. A perfectly designed Shopify store also gives your customer a great shopping experience. When usability and beautiful design come together, that’s what makes a perfectly designed Shopify store.

Here are 7 tips for designing the perfect Shopify website

Keep it clean

Once you start the design process, it can be tempting to add everything at once, but the best way to design a user-friendly, beautiful shop is to keep your design simple. Not only will a simple design load more quickly, which improves your SEO, but simple website design has been proven to get more conversions. Your customers will love a clean and clear website that directs them to the exact information they are looking for. Shopify has over 100 themes available for you to choose from. You can select pre-made themes made specifically for your industry or your brand style. There are also themes made for shops with a storefront and shops that are 100% digital. If there are still too many theme options, you can filter them by price or the volume of products in your inventory.

Think about SEO

Website speed: As we said above, webpage load time is an important factor in your site’s SEO ranking. So, make sure your shop loads quickly by compressing images and keeping your design simple. Duplicate content: Removing duplicate content in your shop can significantly increase your search ranking. Broken links: Whenever you discontinue a product, set up 302 redirects, so your customers don’t hit a dead end on your site. Also, make sure you are checking your site regularly for broken links. Broken links are buttons or hyperlinks on pages that no longer go anywhere or aren’t active. Blog: Think about setting up a blog on your Shopify store. A blog can direct people to your shop by honing in on keywords your customers are searching on Google. For example, if you own a pet clothing store, your customer may search for Christmas outfits for my dog on Google. If you write a blog about the 10 Best Christmas Outfits for Your Dog, they might click on it and be driven to your product page.

Get the right apps

The right Shopify apps can help you personalize and optimize your site. There are hundreds of apps available on Shopify that will help you improve your customer service, marketing, SEO, and product pages. Just make sure not to use too many because doing so could slow down your site.

Keep your customer in mind

It is essential to think about the customer journey when designing your store. What do you want them to see when they first arrive at your online store? How will they find their way to your product pages and make a purchase? Is your website easy to navigate? It’s also essential to think about what your customer wants from your website. Will your customers be coming to your site to see a portfolio? A menu? A blog? Will they want to know more about your company or your employees? Beyond your product pages, what other necessary pages do you need to create?

Stand out

Make sure your site stands out from your competitors! This may seem contradictory advice to tip number one, but they actually go hand in hand. If your base design is simple, you can highlight places on your site by showing your personality. Do you have amazing brand or product photos? Add those. Do you have excellent copywriting skills? Highlight that. Is your brand unique? Share that with your customers. Take the time to make your store a place that you are proud of. Just because your store is solely online doesn’t mean your customers don’t deserve an experience when they visit. Another part of standing out is looking professional. It is important to work on the little things such as removing the powered by Shopify text in the footer.

Keep it fresh

Once your shop is created, make a plan to keep it updated. Update it with new products and remove outdated ones. If you have dates on your website like, we’ve been in business for 5 years, make sure those get updated every year. You want to make sure your customers are getting a great experience with the most up-to-date information every time they visit you.

Work with a designer

As always, the best course of action is to work with a professional Shopify designer. Shopify designers can help you create custom themes for your website so your customers can experience a one-of-a-kind Shopify site designed specifically for them.